Brick and Caleb delve into the reasons why businesses might want to access and analyze data from systems like CRMs or ERPs, going beyond the system's built-in reporting capabilities. Listeners will learn about the types of data that can be extracted, how it can be used to provide valuable business insights, and the various methods to access this data, including APIs. This episode is for anyone looking to leverage their source system data for more efficient reporting and broader data access.
