Kate Eberle, Director of Consulting at Blue Margin, discusses mid-market growth challenges with Richard Byrd, Fractional CMO and President of BlueByrd Strategic Sales and Marketing. Their conversation highlights the shift in private equity towards organic growth and the importance of foundational marketing strategies, expanding outreach, and leveraging AI tools. Listen in for BlueByrd's strategic marketing execution process and Richard's insights into overcoming marketing challenges in the mid-market landscape. "We start by understanding both the long-term and short-term strategy for that company. We conduct an audit of what has and has not worked historically. Then we build a playbook to help the company understand and communicate their differentiation and budget for their initiatives to increase market share." - Richard Byrd
