We discuss the key takeaways from the AWS report "CDO Agenda 2024: Navigating Data and Generative AI Frontiers." According to the report, the top focus for CDOs is creating visible value and achieving business objectives while preparing company data to leverage generative AI advances. Brick and Caleb share strategies for improving data infrastructure and considerations for generative AI's growing impact. Regardless of when/whether generative AI advances materialize, companies stand to benefit from consolidating their data tools onto a single platform to improve their data quality and security.